Buy First or Sell First?
Many clients come to us when they outgrow their current space, but do not know where to start with the selling/buying process. We have an in-depth conversation with these clients to understand their goals, their financial situation, the condition of their current home, and their risk tolerance. Once we have the full picture, we outline the risks and advantages of buying first vs. selling first and come up with a plan that works for each unique set of clients.
Listing Presentation (aka Comparative Market Analysis)
When you interview us as potential listing agents for your home, our goal is to proactively answer all of your questions before you even know to ask them! Our listing presentation consists of a very detailed market analysis that shows you exactly why we think your home will sell for a certain price range, as well as the impact that certain prep work would have on the ultimate sale price. We never rely on a simple price per square foot calculation, or an Automated Valuation Model (AVM). We incorporate all of the qualitative factors that truly add value to a home: room configuration, layout, condition, view, light, noise, curb appeal, outdoor space, and more. We will also give you a recommended list of prep work with ballpark estimates on how much each task might cost. We only recommend updates that will bring you an actual return on your investment. There is no need to wonder how accurate our estimated sale price is for your home, as our Listing History includes not just the list and sale prices for our past listings, but also the original sale price range that we predicted in our listing presentation for each home. We’re all about transparency.
Most of the homes we sell require some prep work before going on the market. Some clients like to be deeply involved, while others prefer to hand us the keys and leave. We have even worked with overseas sellers who never saw the property at all during the prep phase! We know how to take control of a home and make sure that it looks perfect, without spending any unnecessary money. We have trusted vendors to call upon for quotes. We’ll pull together a spreadsheet to show you the various quotes, and help you decide upon which updates you would like to proceed with, and which vendors you choose. Our recommend vendors tend to be the value players, which means those vendors that meet our very high quality standards while still providing good prices. We are happy to pull in more high-end or budget-minded vendors as needed, and we are always open to working with your own preferred vendors. We schedule the work, ensure that the work is proceeding on schedule and to our standards, take care of any surprises, and organize the payments. We’ll handle all of the heavy lifting… all you have to do is pay the vendors. Ask us about our program that allows you to pay for the prep work from the proceeds of your sale!
A disclosure package consists of anywhere from 200 – 1200 pages of information about your home, the surrounding area, and general home buying/selling documents. We manage the process of gathering and assembling these disclosures on your behalf. We will order any third party inspections and reports, assemble all of the mandatory boilerplate disclosures, and work with you to fill out your seller-specific disclosures via our online disclosure management system. We take a very interactive approach to disclosures, reviewing everything that you have provided long before we present the disclosure package to any prospective buyers. We may ask you to add some detail, change some vague wording, or provide additional receipts/reports. Our end goal is that your disclosures are clear and complete, and you are not exposed to the risk of non-disclosure.
You never have to wonder where we stand in the process of selling your home, as you can see our full project plan online 24/7. You have direct access to our massive to-do list, our detailed prep & marketing calendar, and logs to show who is coming through your home via open houses and private showings. We also keep a detailed buyer feedback notes, so you can get a feel for how well the showings are going and how many buyers are requesting disclosure packages.
Our number one goal is to get you the best price that the market will bear. We have experience in all phases of the real estate market, from an extreme buyers’ market with foreclosures and short sales to a highly competitive sellers’ market where demand outpaces the supply of homes. Here are some examples of how our negotiating skills paid off for our clients.